Kirv

Dieter Rams: 10 principals for good design

Alex has long been inspired by the work of Dieter Rams whose work has a simplicity and purity that has been the envy of an entire generation of designers. His principals have become a mantra for modern design.

They are:

Good design is innovative
The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.

Good design makes a product useful
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

Good design is aesthetic
The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.

Good design makes a product understandable
It clarifies the product’s structure. Better still, it can make the product talk. At best it is self explanatory.

Good design is unobtrusive
Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

Good design is honest
It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

Good design is long-lasting
It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.

Good design is thorough, down to the last detail
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

Good design is environmentally-friendly
Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.

Good design is as little design as possible
Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.

Back to purity, back to simplicity.

  • Handmade in the UK

    All our products are designed and hand made by us to your order in the UK.

    Our prices reflect the quality of our products and the attention to detail they feature. We have a trade price list and can offer discounts for multiple orders.

  • Ergonomic

    One of our primary aims when developing our seating collection was that each of our pieces should be comfortable.

    We spent a lot of time refining the profile of our seats to make them as ergonomic as possible. The close spacing of the tubes on our benches provides added comfort and support for the user.

  • Low Maintenance

    Maintaining outdoor seating can be time consuming and expensive. Our seats are designed to be left outdoors throughout the year and require very little maintenance to keep them looking great.

  • Hard Wearing

    Stainless steel is one of the toughest materials available for outdoor seating and when finished correctly it has the ability to repair itself.

  • Email Updates

  • Product Hire

    All our furniture is available for event hire. Perfect for event launch parties and weddings.

    Call 01444 473898

    Hire a Kirv product

  • 2011 Brochure

    Download our 2011 Brochure.

    2011 Brochure (PDF 1.1Mb)

  • Commissions

    Are you looking for a unique piece of metalwork? We undertake commissions for both private clients and businesses.

    Commissions

The shape of things to come